Breav
The tool recedes - the habit remains.
Breav is a pocket inhalator designed around repetition - small enough to disappear into daily movement, used frequently enough to become reflex. The packaging needed to hold its tone when handled quickly, reproduced across variations, and extended into new sizes and claims.
Location
Luxembourg
Services
Strategy
Design
Production
Developing a System
KHAFFF was appointed to develop a restrained brand architecture built on clear hierarchy - typographic rhythm, spacing logic, and a fixed layout framework that keeps the language consistent as the product expands.
Packaging Touchpoints
A master label template and rule-set now governs each variation, balancing required information with calm precision. The result is a system designed for real use - consistent from render to print, stable through handoff.
KHAFFF developed a restrained brand architecture and master label framework—establishing fixed hierarchy and spacing logic to ensure consistency as the system scales.